Contests are a great way to spike your follower count and engagement, and are a great social media idea for campaigns you’re looking to enhance, such as new product launches. You don’t need to run contests week after week to reap the rewards. Oh, and hashtags are by far the simplest means of keeping track of who entered your contest for free. Check out how Modcloth requires entrants to use a specific hashtag: After all, the purpose of a giveaway is brand awareness, not just to give away free stuff. Whether it’s through user-generated content or a hashtag, asking followers to post about your brand is the best way to encourage entries. On your terms and conditions page, make sure to leave an email address where people can get in touch with questions or concerns. Additionally, these points will make your contest seem more legitimate and not like a potential scam. This template from Shortstack can clue you in on exactly what you need. To cover yourself legally, terms and conditions are a must for your contest. Big-ticket, unrelated items tend to attract freebie-seekers that won’t translate into long-term followers. Ideally, the prize for your contest should somehow be related to your brand (think: free products or a membership). All you need is a combination of the following: Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.Ĭrazy, right? But when you look at how much love posts like this one from Birchbox receive, those numbers don’t seem so farfetched.Ī post shared by Birchbox US don’t necessarily need a third-party solution or service to run a contest. Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.Īccording to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. And, it gives us a template to follow that includes curating examples from other brands, so it’s relatively quick and easy to produce. This regular schedule shows our community what to expect and offers a relevant, helpful way to bookend the work week with Sprout. On Fridays, we close the week with Sprouttakes, featuring highlights and content you might have missed from Sprout as well as leading brands on social. Every Monday, we share inspiration and helpful content for the week ahead. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.įor example, on our Sprout Social Instagram, we start the week with a Stories series called Sproutouts. Start a series where you have the opportunity to interact with your fans and followers on a regular basis. Want to make your social feed feel more like an event versus a laundry list of random posts?
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